Dr. Steven Rocchi was born in Michigan's Upper Peninsula. His family moved to Oroville in 1964, where he attended school from 4th grade (Nelson Avenue Elementary) through high school (OHS). In 1975 he graduated with honors from U.C. Davis, receiving a bachelor's degree in genetics. In 1977 he was admitted to the U.C. Berkeley School of Optometry, receiving a bachelor's degree in optometric science in 1979 and his doctorate in 1981 (Go Bears!). He subsequently joined Drs. Mastache & Mennucci on Bird Street, relocating to the present site in 1987. He served twice as President of the Golden Empire Optometric Society, and is a long-standing member of the California Optometric Association and The American Optometric Association.

Dr. Rocchi served on the Oroville Elementary School District Board from 1990-1998. After serving 8 years on the Oroville Union High School District Board, he decided to self-impose term limits and retired in December 2008. For ten years he enjoyed both coaching and refereeing for the Oroville & Butte Soccer Leagues. Leisure activities include reading, tennis and bowling. He and his wife, Barbara, have been happily married for 33 years and have four children (Ian, Marina, Vanna & Kyra).